LANDY GARCIA  -  Packaging & Brand Designer
BASED IN SAN LORENZO, AR - 00:00:00OPEN TO WORK
FOR BRANDS WITH 5+ SKUS THAT LOOK UNRELATED

YOUR PRODUCTS SHOULDN'T LOOK LIKE DIFFERENT BRANDS.

Shoppers don't remember 9 separate designs — they remember one system. If your cooler, shelf and Instagram don't read as one brand in 2 seconds, you're losing sales.

I fix that: labels and packaging built as a system — legible at arm's length, barcode-safe, and ready for the printer to approve first time.

How I solve it

FROM SCATTERED LABELS TO ONE PRINT-READY SYSTEM

Every service starts from your problem — not my portfolio. You get a system that works in the cooler, on press, and on Instagram.

01 — Problem

YOUR LABEL DISAPPEARS IN THE COOLER

Flavor names too small, hierarchy buried, and barcode/compliance eating your design. From 2 meters, nothing is legible.

Fix: Flavor-first hierarchy, type at arm's-length size, color-coded variants, and compliance that doesn't kill appetite. Every label reads in 1–2 seconds.

Deliverable: print-ready label + clear variant logic.

Label that stays legible in cooler — Bar Idol clear label
02 — Problem

YOUR 9 CANS LOOK LIKE 9 BRANDS

Inconsistent cans by flavor — customers can't find you, retailers can't stack you, and every new SKU costs a full redesign.

Fix: One grid, one type system, one color logic for the whole line. New variants take hours, not weeks, and still read as family.

Deliverable: product-system + 9× dielines that print exactly as seen.

System — 9 cans, one brand logic
03 — Problem

PRINTER REJECTED YOUR FILES

Wrong dimensions, RGB instead of spot, no bleed, no white plate for metallic — back-and-forth until deadline slips.

Fix: Dieline-accurate AI/PDF with bleed, quiet zone, barcode at spec, and correct plates (including metallic/matte). Approved first time.

Deliverable: press-ready files + 3D proof before you pay for print.

Print-ready dieline with bleed — Aguadlo bottle and box
04 — Problem

YOU CAN'T PICTURE IT BEFORE PRINTING

Flat PDFs don't sell to retailers, investors, or your own team. You need to see it on shelf and online before committing.

Fix: Photoreal mockups, shelf tiles and Instagram rollout sets built from the same system tokens — what you approve is what gets printed.

Deliverable: mockups + social tiles from one source of truth.

Photoreal mockup — see it before print

Animation & motion graphics? That's my 20+ year background — an extra capability, not the service you hire me for. See it if you want depth: Extra Skills →